AARP
Washington, DC
Position Summary:
Develops and implements innovative external relations strategies and campaigns in the consumer and/or advocacy spaces, while enhancing and protecting AARP’s brand. Supports AARP’s reputation, priorities, and internal clients by drafting and implementing plans, growing and developing strong media and influencer relationships, pitching stories and op-eds, handling events, tracking and mitigating potential reputational issues, and so on. Tracks/provides analysis of relevant news stories and issues and produces reports for leadership. Drafts/edits news releases, talking points, blog posts, story pitches, and other content.
Responsibilities:
Develops external relations strategies and tactics.
Tracks, analyzes, and mitigates potential reputational issues using best-in-class approaches and current platforms, tools, and analytics.
Writes plans and secures internal buy-in and approvals.
Writes/proofs/edits news releases, media advisories, talking points, blog posts, templates, and other content.
Fields media requests from national, trade, specialty, and new media outlets and develops media relationships.
Writes strong, effective pitches and pitch stories to a wide range of national, trade, specialty, and new media outlets. Demonstrates sound judgment.
Tracks relevant news coverage and social media trends to ensure the AARP leadership and the team are aware of developing stories, potential threats, and issues.
Works with AARP leadership and subject-matter-experts on interview preparation, briefings, and media requests. Supports executive positioning activities.
Prepares performance and after-action reports using key performance indicators (KPIs).
Supports internal clients.
Requirements:
Completion of a Bachelor’s degree (e.g., in Journalism, Communications, or Political Science) or equivalent and 6+ years of job-related experience. Significant demonstrated experience in consumer public relations and/or public affairs is important.
Demonstrated ability to work and thrive in a dynamic/fast-paced work environment. Ability to prioritize and manage multiple projects, assignments, and deadlines is vital.
Significant demonstrated experience pitching media outlets and engaging with partner organizations and influencers, including from the African American/Black, Asian American/Pacific Islander, and/or LGBTQ communities.
Excellent writing and editing skills required. Demonstrated experience writing/editing news releases, talking points, blog posts, templates, and fact sheets.
Fluency with Microsoft Office Suite (Excel, PowerPoint, etc.), as well as Cision or other similar platforms is a must.
Advanced user of Twitter, other platforms, and social media listening/analytics tools.
Prior experience with one or more of AARP’s priority issue areas required.
Ability to collaborate and work effectively with cross-functional teams.
Position Summary:
Develops and implements innovative external relations strategies and campaigns in the consumer and/or advocacy spaces, while enhancing and protecting AARP’s brand. Supports AARP’s reputation, priorities, and internal clients by drafting and implementing plans, growing and developing strong media and influencer relationships, pitching stories and op-eds, handling events, tracking and mitigating potential reputational issues, and so on. Tracks/provides analysis of relevant news stories and issues and produces reports for leadership. Drafts/edits news releases, talking points, blog posts, story pitches, and other content.
Responsibilities:
Develops external relations strategies and tactics.
Tracks, analyzes, and mitigates potential reputational issues using best-in-class approaches and current platforms, tools, and analytics.
Writes plans and secures internal buy-in and approvals.
Writes/proofs/edits news releases, media advisories, talking points, blog posts, templates, and other content.
Fields media requests from national, trade, specialty, and new media outlets and develops media relationships.
Writes strong, effective pitches and pitch stories to a wide range of national, trade, specialty, and new media outlets. Demonstrates sound judgment.
Tracks relevant news coverage and social media trends to ensure the AARP leadership and the team are aware of developing stories, potential threats, and issues.
Works with AARP leadership and subject-matter-experts on interview preparation, briefings, and media requests. Supports executive positioning activities.
Prepares performance and after-action reports using key performance indicators (KPIs).
Supports internal clients.
Requirements:
Completion of a Bachelor’s degree (e.g., in Journalism, Communications, or Political Science) or equivalent and 6+ years of job-related experience. Significant demonstrated experience in consumer public relations and/or public affairs is important.
Demonstrated ability to work and thrive in a dynamic/fast-paced work environment. Ability to prioritize and manage multiple projects, assignments, and deadlines is vital.
Significant demonstrated experience pitching media outlets and engaging with partner organizations and influencers, including from the African American/Black, Asian American/Pacific Islander, and/or LGBTQ communities.
Excellent writing and editing skills required. Demonstrated experience writing/editing news releases, talking points, blog posts, templates, and fact sheets.
Fluency with Microsoft Office Suite (Excel, PowerPoint, etc.), as well as Cision or other similar platforms is a must.
Advanced user of Twitter, other platforms, and social media listening/analytics tools.
Prior experience with one or more of AARP’s priority issue areas required.
Ability to collaborate and work effectively with cross-functional teams.
AARP
Washington, DC
Summary:
Leads the team responsible for promoting multiple organizational priorities, with a special focus on consumer and entertainment initiatives. Supports the Senior Vice President in managing the daily operations of the department.
Responsibilities:
Maintains an in-depth knowledge of AARP’s enterprise-wide strategic goals, anticipating and addressing opportunities and issues as they arise.
Ensures that the vision, strategic oversight, and plans are in place to launch and sustain all work within the position’s authority.
Protects and advances AARP’s reputation and brand.
Supports the CEO’s executive positioning and drives the public narrative around AARP’s commitment to and work in innovation, positive aging, and multi-culturalism.
Oversees the development of external relations strategy for AARP affiliates, including the AARP Foundation and AARP Services, Inc. to ensure consistency and raise awareness of products and services.
Provides overall direction for the department’s editorial calendar to help ensure coordination of AARP’s public narrative and work.
Develops and manages external relations RFPs and SOWs and directs the work of external agencies and consultants.
Works with the Senior Vice President to implement departmental policies and procedures.
Manages day-to-day functions, including staff management, team development, ally development, budget forecasting, vendor procurement, and strategic planning.
Serves as a senior external relations contact for internal business units and state offices.
Works with Brand and Editorial teams to negotiate and develop external relations/media partnerships.
Requirements:
Completion of a Bachelor’s degree in Communications, Journalism, Public Relations, Political Science, or a related discipline (Master’s degree or post-graduate work preferred) and 10+ years’ experience as a communications professional.
Experience working with a mission-driven, advocacy organization.
Previous public relations agency experience or the equivalent within a major corporation or organization.
Ability to work effectively and calmly in a fast-paced, diverse, high-pressure environment.
Demonstrated ability to build and maintain successful relationships with national, regional, and local media, partner organizations, and influencers.
Ability to provide leadership, strategic focus, and management oversight for external outreach and engagement across platforms.
Strong interpersonal skills and the ability to motivate team members and colleagues.
Demonstrated success in marketing, communications, legislative, or campaign-related grassroots development, public affairs, public relations, or branding.
Must have demonstrated experience providing leadership and management oversight for large external relations teams.
Candidates being considered for this role must be willing to complete a writing assessment.
Summary:
Leads the team responsible for promoting multiple organizational priorities, with a special focus on consumer and entertainment initiatives. Supports the Senior Vice President in managing the daily operations of the department.
Responsibilities:
Maintains an in-depth knowledge of AARP’s enterprise-wide strategic goals, anticipating and addressing opportunities and issues as they arise.
Ensures that the vision, strategic oversight, and plans are in place to launch and sustain all work within the position’s authority.
Protects and advances AARP’s reputation and brand.
Supports the CEO’s executive positioning and drives the public narrative around AARP’s commitment to and work in innovation, positive aging, and multi-culturalism.
Oversees the development of external relations strategy for AARP affiliates, including the AARP Foundation and AARP Services, Inc. to ensure consistency and raise awareness of products and services.
Provides overall direction for the department’s editorial calendar to help ensure coordination of AARP’s public narrative and work.
Develops and manages external relations RFPs and SOWs and directs the work of external agencies and consultants.
Works with the Senior Vice President to implement departmental policies and procedures.
Manages day-to-day functions, including staff management, team development, ally development, budget forecasting, vendor procurement, and strategic planning.
Serves as a senior external relations contact for internal business units and state offices.
Works with Brand and Editorial teams to negotiate and develop external relations/media partnerships.
Requirements:
Completion of a Bachelor’s degree in Communications, Journalism, Public Relations, Political Science, or a related discipline (Master’s degree or post-graduate work preferred) and 10+ years’ experience as a communications professional.
Experience working with a mission-driven, advocacy organization.
Previous public relations agency experience or the equivalent within a major corporation or organization.
Ability to work effectively and calmly in a fast-paced, diverse, high-pressure environment.
Demonstrated ability to build and maintain successful relationships with national, regional, and local media, partner organizations, and influencers.
Ability to provide leadership, strategic focus, and management oversight for external outreach and engagement across platforms.
Strong interpersonal skills and the ability to motivate team members and colleagues.
Demonstrated success in marketing, communications, legislative, or campaign-related grassroots development, public affairs, public relations, or branding.
Must have demonstrated experience providing leadership and management oversight for large external relations teams.
Candidates being considered for this role must be willing to complete a writing assessment.