Midwest Renewable Energy Association
Position Classification: Full time, Exempt (Salaried)
Reports To: Communications Director
Salary: Range per Year at 40 hours/week: $37,440 to $41,600
(Salary is commensurate with experience)
Based: Location negotiable, remote options available
Approximate Start Date: February 2022
To Apply
To apply, please send:
Cover letter detailing your qualifications (PDF)
Resume including education and experience (PDF)
Contact information for three professional references (PDF)
Link to online portfolio and/or example(s) of a digital media project(s)
All correspondence must be electronic and sent to Amiee Wetmore at apply@midwestrenew.org .
Deadline
Applications will be accepted through 5:00 p.m. Central Time on Monday, January 10, 2022.
Job Description
The Communications Coordinator will work closely with the Communications Director and the Midwest Renewable Energy Association (MREA) Training Team to further develop and improve MREA’s marketing and communications initiatives, with a specific focus on MREA’s training programs. The position will coordinate with the MREA Communications and Training Program Working Groups to promote and market course offerings through social media, email marketing, paid advertising, and print materials. The position will work closely with the MREA Training Team to further develop stakeholder engagement and program promotion on the MREA website and the Midwest Solar Job Resource Center (SolarEnergy.Jobs). Additionally, this individual will support MREA communications efforts as needed and be responsible for promotional partnerships, advertising solicitation and collection, and training-related press releases to advance MREA’s mission and grow participation in MREA programs and membership.
Key Responsibilities
General Administration
Participate in MREA staff meetings, working groups, and planning sessions as needed
Follow MREA remote work procedures, including scheduling and activity reporting
Help to maintain MREA database, data entry
Other duties as requested
Personnel
Participate in staff reviews
Manage interns and/or volunteers as needed
Represent MREA at events as needed
Support MREA events and activities as needed, including The Energy Fair, Grow Solar programming, volunteer events, etc.
MREA Marketing and Communications
Work with the Communications Director, MREA leadership, and staff to develop an organizational communications plan that defines MREA’s priority audiences, key messages, outreach mechanisms, and style guidelines as part of our 3-year strategic planning process
Coordinate with the Communications Director and other MREA staff to monitor, optimize, and maintain website SEO and Google Ad Words
Assist with the graphic design and editing of MREA publications, event collateral, and marketing and outreach materials.
Coordinate with the Communications Director to maintain MREA’s social media accounts
Assist with content generation and scheduling across platforms
Track, measure, and analyze social media and digital marketing efforts and regularly present findings at Communications Working Group meetings
Work with the Communications Director to incorporate findings into overall promotional strategy
Work with necessary staff to review, maintain, and develop promotional budget(s)
Work with necessary staff to aesthetically and effectively incorporate digital content onto MREA websites
Maintain MREA’s internal photo library
Assist in development of an email marketing strategy to support MREA’s training programs and initiatives
Work with applicable staff to develop messaging and engage audiences
Work with applicable staff to develop audience lists
Work with applicable staff to integrate digital content into email campaigns
Review email performance, including but not limited to open and click rates, opts-outs, etc.
Support the Communications Director in the development and distribution of press releases
Work with necessary staff to maintain press list for press releases
Track Google alerts related to MREA programs and initiatives
Manage/solicit advertisers for MREA publications, including but not limited to the MREA Training Catalog , The Pre-Fair Guide , The Energy Fair Program Guide , and Rise Up Midwest publications
Develop and manage promotional partnerships and track/fulfill deliverables
MREA Programs
Grow Solar
Support the promotion of MREA Grow Solar group buy programs as needed
Training
Work with the Training Team and Communications Director to develop an annual promotion strategy
Lead email marketing campaigns to promote training opportunities
Manage training web pages to increase clarity, accessibility, and SEO
Develop and maintain partnerships to facilitate promotion of MREA training opportunities
Design promotional materials and marketing collateral to support program outreach
Develop, execute, and evaluate paid advertising to increase training program enrollment
The Energy Fair
Work with the Events Manager to manage ad sales
Develop and execute a press strategy, invite media, and coordinate with the Events Manager to maintain interview schedule
Board Relations
Assist the Development Director with maintenance of the Advisory Board LinkedIn group
Attend Board of Directors meetings, prepare reports, and present information as needed
Participate on other board-level committees as needed
Qualifications
A successful candidate will be:
Results oriented and self-directed, with a passion for the MREA’s mission
Organized and focused with a proven ability to prioritize and complete activities with deadlines
An excellent writer and communicator who can promote the MREA’s mission to the public and market stakeholders
A capable graphic designer with a demonstrated proficiency in—or aptitude to learn—Adobe InDesign, Photoshop, and/or other Creative Cloud applications
Comfortable working in groups and have experience building partnerships with diverse audiences
Able and willing to travel and work some evenings and weekends as needed
Accustomed to working with a variety of software, demonstrating proficiency in word processing (i.e. MS Word and/or Google Docs), data management (i.e. Excel and/or Google Sheets), presentation software (PowerPoint and/or Google Presentations)
Accustomed to working with a variety of social media platforms, demonstrating proficiency in YouTube, Facebook, Instagram, and LinkedIn
Able to flex communication style to multiple cultural environments
Preference will be given to candidates who have:
Related work experience, a bachelors, or other advanced degree in a related field such as: Communication , Digital Media, Marketing , Education, Renewable Energy Policy , Sustainability
Experience in or knowledge of the solar industry, particularly with the Midwest states’ solar markets
Demonstrated experience in one or more of the following: communication, digital media, m arketing , c ampaign development and/or implementation , p rogram management
Familiarity with blogging tools and/or website editing such as WordPress
Experience with implementing and analyzing social media campaigns
Experience developing podcast episodes—and formatting them for YouTube
Compensation & Benefits
Salary is commensurate with experience
Paid vacation & holidays
Paid wellness leave
Remote work eligible
Flexible work environment
Free electric vehicle charging at Custer Office
Casual dress code
Free registration to MREA trainings
Paid training when necessary/applicable
To Apply
To apply, please send:
Cover letter detailing your qualifications (PDF)
Resume including education and experience (PDF)
Contact information for three professional references (PDF)
Link to online portfolio and/or example(s) of a digital media project(s)
All correspondence must be electronic and sent to Amiee Wetmore at apply@midwestrenew.org .
Deadline
Applications will be accepted through 5:00 p.m. Central Time on Monday, January 10, 2022.
About MREA
Mission: The MREA promotes renewable energy, energy efficiency, and sustainable living through education and demonstration.
MREA is an equal employment opportunity employer and will not discriminate against any employee or applicant for employment in a manner that violates the law. MREA is committed to building a diverse staff and strongly encourages applications from qualified people regardless of their age, ancestry, color, creed, disability, marital status, military status, mental or physical disability, source of income, national origin, race, religion, sexual orientation, gender, gender identity, or any other class protected by law. MREA does not discriminate on the basis of these characteristics in any personnel action.
Position Classification: Full time, Exempt (Salaried)
Reports To: Communications Director
Salary: Range per Year at 40 hours/week: $37,440 to $41,600
(Salary is commensurate with experience)
Based: Location negotiable, remote options available
Approximate Start Date: February 2022
To Apply
To apply, please send:
Cover letter detailing your qualifications (PDF)
Resume including education and experience (PDF)
Contact information for three professional references (PDF)
Link to online portfolio and/or example(s) of a digital media project(s)
All correspondence must be electronic and sent to Amiee Wetmore at apply@midwestrenew.org .
Deadline
Applications will be accepted through 5:00 p.m. Central Time on Monday, January 10, 2022.
Job Description
The Communications Coordinator will work closely with the Communications Director and the Midwest Renewable Energy Association (MREA) Training Team to further develop and improve MREA’s marketing and communications initiatives, with a specific focus on MREA’s training programs. The position will coordinate with the MREA Communications and Training Program Working Groups to promote and market course offerings through social media, email marketing, paid advertising, and print materials. The position will work closely with the MREA Training Team to further develop stakeholder engagement and program promotion on the MREA website and the Midwest Solar Job Resource Center (SolarEnergy.Jobs). Additionally, this individual will support MREA communications efforts as needed and be responsible for promotional partnerships, advertising solicitation and collection, and training-related press releases to advance MREA’s mission and grow participation in MREA programs and membership.
Key Responsibilities
General Administration
Participate in MREA staff meetings, working groups, and planning sessions as needed
Follow MREA remote work procedures, including scheduling and activity reporting
Help to maintain MREA database, data entry
Other duties as requested
Personnel
Participate in staff reviews
Manage interns and/or volunteers as needed
Represent MREA at events as needed
Support MREA events and activities as needed, including The Energy Fair, Grow Solar programming, volunteer events, etc.
MREA Marketing and Communications
Work with the Communications Director, MREA leadership, and staff to develop an organizational communications plan that defines MREA’s priority audiences, key messages, outreach mechanisms, and style guidelines as part of our 3-year strategic planning process
Coordinate with the Communications Director and other MREA staff to monitor, optimize, and maintain website SEO and Google Ad Words
Assist with the graphic design and editing of MREA publications, event collateral, and marketing and outreach materials.
Coordinate with the Communications Director to maintain MREA’s social media accounts
Assist with content generation and scheduling across platforms
Track, measure, and analyze social media and digital marketing efforts and regularly present findings at Communications Working Group meetings
Work with the Communications Director to incorporate findings into overall promotional strategy
Work with necessary staff to review, maintain, and develop promotional budget(s)
Work with necessary staff to aesthetically and effectively incorporate digital content onto MREA websites
Maintain MREA’s internal photo library
Assist in development of an email marketing strategy to support MREA’s training programs and initiatives
Work with applicable staff to develop messaging and engage audiences
Work with applicable staff to develop audience lists
Work with applicable staff to integrate digital content into email campaigns
Review email performance, including but not limited to open and click rates, opts-outs, etc.
Support the Communications Director in the development and distribution of press releases
Work with necessary staff to maintain press list for press releases
Track Google alerts related to MREA programs and initiatives
Manage/solicit advertisers for MREA publications, including but not limited to the MREA Training Catalog , The Pre-Fair Guide , The Energy Fair Program Guide , and Rise Up Midwest publications
Develop and manage promotional partnerships and track/fulfill deliverables
MREA Programs
Grow Solar
Support the promotion of MREA Grow Solar group buy programs as needed
Training
Work with the Training Team and Communications Director to develop an annual promotion strategy
Lead email marketing campaigns to promote training opportunities
Manage training web pages to increase clarity, accessibility, and SEO
Develop and maintain partnerships to facilitate promotion of MREA training opportunities
Design promotional materials and marketing collateral to support program outreach
Develop, execute, and evaluate paid advertising to increase training program enrollment
The Energy Fair
Work with the Events Manager to manage ad sales
Develop and execute a press strategy, invite media, and coordinate with the Events Manager to maintain interview schedule
Board Relations
Assist the Development Director with maintenance of the Advisory Board LinkedIn group
Attend Board of Directors meetings, prepare reports, and present information as needed
Participate on other board-level committees as needed
Qualifications
A successful candidate will be:
Results oriented and self-directed, with a passion for the MREA’s mission
Organized and focused with a proven ability to prioritize and complete activities with deadlines
An excellent writer and communicator who can promote the MREA’s mission to the public and market stakeholders
A capable graphic designer with a demonstrated proficiency in—or aptitude to learn—Adobe InDesign, Photoshop, and/or other Creative Cloud applications
Comfortable working in groups and have experience building partnerships with diverse audiences
Able and willing to travel and work some evenings and weekends as needed
Accustomed to working with a variety of software, demonstrating proficiency in word processing (i.e. MS Word and/or Google Docs), data management (i.e. Excel and/or Google Sheets), presentation software (PowerPoint and/or Google Presentations)
Accustomed to working with a variety of social media platforms, demonstrating proficiency in YouTube, Facebook, Instagram, and LinkedIn
Able to flex communication style to multiple cultural environments
Preference will be given to candidates who have:
Related work experience, a bachelors, or other advanced degree in a related field such as: Communication , Digital Media, Marketing , Education, Renewable Energy Policy , Sustainability
Experience in or knowledge of the solar industry, particularly with the Midwest states’ solar markets
Demonstrated experience in one or more of the following: communication, digital media, m arketing , c ampaign development and/or implementation , p rogram management
Familiarity with blogging tools and/or website editing such as WordPress
Experience with implementing and analyzing social media campaigns
Experience developing podcast episodes—and formatting them for YouTube
Compensation & Benefits
Salary is commensurate with experience
Paid vacation & holidays
Paid wellness leave
Remote work eligible
Flexible work environment
Free electric vehicle charging at Custer Office
Casual dress code
Free registration to MREA trainings
Paid training when necessary/applicable
To Apply
To apply, please send:
Cover letter detailing your qualifications (PDF)
Resume including education and experience (PDF)
Contact information for three professional references (PDF)
Link to online portfolio and/or example(s) of a digital media project(s)
All correspondence must be electronic and sent to Amiee Wetmore at apply@midwestrenew.org .
Deadline
Applications will be accepted through 5:00 p.m. Central Time on Monday, January 10, 2022.
About MREA
Mission: The MREA promotes renewable energy, energy efficiency, and sustainable living through education and demonstration.
MREA is an equal employment opportunity employer and will not discriminate against any employee or applicant for employment in a manner that violates the law. MREA is committed to building a diverse staff and strongly encourages applications from qualified people regardless of their age, ancestry, color, creed, disability, marital status, military status, mental or physical disability, source of income, national origin, race, religion, sexual orientation, gender, gender identity, or any other class protected by law. MREA does not discriminate on the basis of these characteristics in any personnel action.
Entravision Communications
Social Media Manager
Location/Market: Los Angeles, CA
JOB DESCRIPTION
Summary
Entravision is a premiere producer of digital editorial and audio content, with unmatched access to Latin music artists, celebrities, and top Latin radio personalities on our network of over 38 broadcast radio stations.
The candidate must have a proven record of designing and implementing audience acquisition and engagement strategies across digital platforms, including social media, video, syndication, and partnerships.
Entravisión is looking for a seasoned hands-on audience, brand, and editorial development professional to spearhead data-driven audience growth strategies on our owned & operated network and across the many 3rd party social media platforms that have become critical engagement and revenue vehicles for us.
The ideal candidate will have a deep understanding of social media marketing and how to develop and oversee the social media presence of Entravision’s El Botón audio streaming app as well as Entravision’s 38 radio stations.
Responsibilities:
● Design and implement effective social media marketing and audience acquisition strategies.
● Write, edit and manage content for Entravision’s audio social media accounts.
● Develop and operate editorial strategy, programming, and unique tone and perspective for audiences across YouTube, Facebook, Instagram and other relevant social media platforms.
● Create an overarching content calendar and align content efforts with local social media strategists.
● Guide local in-market US-based radio station social media strategists to maintain cohesive social media and audience acquisition strategies.
● Institute best practices for content optimization on YouTube, Facebook, and other 3rd party platforms to drive views and overall traffic.
● Use internal and external social analytics tools and other internal data to inform strategy and detect new opportunities.
● Stay on top of trends, timely events, and music industry news and releases to seize on reactive opportunities for this audience.
● Establish monthly, quarterly, and annual KPI’s. Build reports to reflect progress and areas of improvement.
The ideal candidate is/has...
● 3-5 years experience in social media as it relates to strategy and content creation.
● A lover of music. Knowledge of Mexican regional music and other popular Latin music formats is a huge plus.
● A creative visionary. A risk-taker. You are able to see the big picture and be the master curator of an online media channel. You are constantly looking for new ways to delight and inspire audiences.
● A doer. Your vision is better when you can put it into action. You have the skills and the knowledge to post, edit, create, write and bring your vision to life, managing your own social media channels.
● A lover of data. You can gather, understand and interpret the data provided by the different social media platforms about engagement, traffic, and other metrics, to make informed decisions and guide strategy. Also, to change course rapidly when something is not performing.
● Podcasting and audio streaming expertise is a huge plus.
● Impeccable editorial judgment and a knack for finding and knowing what’s trending with our audience. You can find the story, angle, and point of view to tell different stories and do so through video/audio storytelling.
● You understand and have the skills to scale up and scale down production based on the needs of the creative. You recognize that some stories are best told through a nimble and simple post, whilst others require larger videos or audio.
● Understanding of the US Latino market is a plus.
● High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
● Excellent verbal and written communication skills, in Spanish and English.
● Bachelors degree preferred.
Social Media Manager
Location/Market: Los Angeles, CA
JOB DESCRIPTION
Summary
Entravision is a premiere producer of digital editorial and audio content, with unmatched access to Latin music artists, celebrities, and top Latin radio personalities on our network of over 38 broadcast radio stations.
The candidate must have a proven record of designing and implementing audience acquisition and engagement strategies across digital platforms, including social media, video, syndication, and partnerships.
Entravisión is looking for a seasoned hands-on audience, brand, and editorial development professional to spearhead data-driven audience growth strategies on our owned & operated network and across the many 3rd party social media platforms that have become critical engagement and revenue vehicles for us.
The ideal candidate will have a deep understanding of social media marketing and how to develop and oversee the social media presence of Entravision’s El Botón audio streaming app as well as Entravision’s 38 radio stations.
Responsibilities:
● Design and implement effective social media marketing and audience acquisition strategies.
● Write, edit and manage content for Entravision’s audio social media accounts.
● Develop and operate editorial strategy, programming, and unique tone and perspective for audiences across YouTube, Facebook, Instagram and other relevant social media platforms.
● Create an overarching content calendar and align content efforts with local social media strategists.
● Guide local in-market US-based radio station social media strategists to maintain cohesive social media and audience acquisition strategies.
● Institute best practices for content optimization on YouTube, Facebook, and other 3rd party platforms to drive views and overall traffic.
● Use internal and external social analytics tools and other internal data to inform strategy and detect new opportunities.
● Stay on top of trends, timely events, and music industry news and releases to seize on reactive opportunities for this audience.
● Establish monthly, quarterly, and annual KPI’s. Build reports to reflect progress and areas of improvement.
The ideal candidate is/has...
● 3-5 years experience in social media as it relates to strategy and content creation.
● A lover of music. Knowledge of Mexican regional music and other popular Latin music formats is a huge plus.
● A creative visionary. A risk-taker. You are able to see the big picture and be the master curator of an online media channel. You are constantly looking for new ways to delight and inspire audiences.
● A doer. Your vision is better when you can put it into action. You have the skills and the knowledge to post, edit, create, write and bring your vision to life, managing your own social media channels.
● A lover of data. You can gather, understand and interpret the data provided by the different social media platforms about engagement, traffic, and other metrics, to make informed decisions and guide strategy. Also, to change course rapidly when something is not performing.
● Podcasting and audio streaming expertise is a huge plus.
● Impeccable editorial judgment and a knack for finding and knowing what’s trending with our audience. You can find the story, angle, and point of view to tell different stories and do so through video/audio storytelling.
● You understand and have the skills to scale up and scale down production based on the needs of the creative. You recognize that some stories are best told through a nimble and simple post, whilst others require larger videos or audio.
● Understanding of the US Latino market is a plus.
● High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
● Excellent verbal and written communication skills, in Spanish and English.
● Bachelors degree preferred.
Southern Environmental Law Center
Atlanta, GA or Charlottesville, VA
As the Marketing Manager of SELC, you will be an integral part of the communications team working to engage and educate audiences about SELC and a full range of environmental issues of particular importance to the South—climate change, clean air and water, our public lands, coastal protections, and environmental justice.
If you’re up for the challenge of figuring how to reach target audiences about the important work of SELC, we want you to be part of our team. You will oversee the implementation of all our marketing efforts, from brand awareness campaigns and new strategic partnerships to digital outreach. You will think about how the organization should introduce itself to new audiences and strengthen our connections with our existing supporters, through marketing collateral, at events, and efforts such as our Above and Beyond campaign . You will strategize how to reach decision makers, potential advocates, and new supporters. You will work with our creative team to help them act as a brand guardian, ensuring we have messaging and brand consistency across assets. Your days will involve working with our creative team on new advertising concepts, writing website copy about how to support our climate work, and developing marketing campaigns and reaching out to media to promote our Reed Environmental Writing Award or the launch of the latest season of our Broken Ground podcast .
We are reimagining and reinvesting in our marketing efforts and we want your new thinking and creativity to help lead the way. We have recently restructured our marketing team so this is a new position, and you will be working closely with our communications team to develop project workplans and bring your marketing ideas to fruition.
This is a full-time position reporting to the Director of Communications. This position can be based in our Charlottesville headquarters office or Atlanta office.
Primary Responsibilities:
Helps to draft annual marketing plan with input from stakeholders
Responsible for implementing marketing plan and tracking progress
Manages marketing budget
Acts as Project Manager for marketing projects (materials production, visibility and acquisition campaigns)
Develops advertising strategy and maintains advertising calendar/contracts
Maintains organizational info on the website and online portfolio
Stays abreast of new marketing trends and opportunities
Handles media outreach for general promotional opportunities (attorney profiles, Reed Award, Earth Day, end of year giving, Giving Tuesday)
Qualifications:
A Bachelor’s degree , or equivalent combination of education and experience.
5-7 years of marketing experience , with demonstrated success running marketing campaigns for a nonprofit organization or consumer brand.
Creative and strategic thinker. You love thinking through strategies of how to reach people and move them to action, and you’re creative in considering new approaches to make change.
Knowledge of supporter, advocate, and donor pipeline. Ensure all pipeline marketing campaigns are setup to successfully measure and evaluate core marketing KPIs.
Strong writer . You will play an integral role in crafting messages that engage target audiences and ensure that materials – from web, to social, to email, to ads – adhere to the overarching narrative. As an important voice of the South’s leading environmental organization, you’ll need to be able to package complex legal issues for a range of platforms, moving with ease between long-form web copy, catchy ad headlines, and engaging emails that move people to get more involved.
Familiarity with digital platforms and solid advertising chops . You will have experience with digital, print, and broadcast advertising campaigns. In addition to demonstrated digital experience with Facebook, Twitter, Instagram and YouTube, you are able to navigate Facebook ads manager and associated digital advertising tracking implementations. You have sent and managed campaigns through email platforms such as MailChimp and have familiarity with website content management systems and digital management tools like Tweetdeck, Hootsuite, etc. You also are eager to dive into the analytics to monitor engagement so you can figure out how to expand our reach even more.
Strong commitment to diversity, equity, and inclusion. You have a genuine interest in and commitment to helping SELC create and foster a more diverse, inclusive, and equitable workplace. You think about how to infuse commitments to equity into marketing strategies and into organizational and campaign planning from the ground up. You engage in ongoing personal learning and are eager to contribute to our organizational efforts to be a more diverse, equitable, and inclusive workplace.
Highly organized . You are self-driven and have excellent time management skills. You can move from reviewing creative concepts, to ensuring all ad components are designed and delivered on time, to tracking the budget. You feel confident shifting priorities in a fast-paced environment, including managing several marketing efforts at once.
Collegial, collaborative team player. You enjoy learning together with your teammates and helping others to succeed in their work as well. You bring a collaborative attitude to engaging with other team members and external stakeholders alike.
To Apply: Applications should include a resume and a cover letter directed to the Director of Communications, Erin Malec. The initial deadline for receipt of complete applications is August 10, 2020. However, applications are being accepted on a rolling basis until the position is filled.
Please submit your resume and cover letter in one email to: marcomjobs@selcva.org . Please include “Marketing Manager” in the subject line.
Compensation: SELC offers salaries competitive with other leading environmental non-profits nationally, and provides an excellent benefits package. The starting salary range for this position is $55,000-$70,000, commensurate with experience. For more details about our benefits package, please visit our Careers page .
About SELC: With nine offices across the region (Charlottesville, VA; Chapel Hill, NC; Atlanta, GA; Charleston, SC; Washington, DC; Birmingham, AL; Nashville, TN; Asheville, NC; and Richmond, VA), SELC is widely recognized as the Southeast’s foremost environmental organization and regional leader. SELC works on a full range of environmental issues to protect the South’s natural resources and the health and well-being of its people. Although its regional focus is the Southeast, much of its work is national in scope and impact.
SELC works in Congress and state legislatures to inform environmental laws; in regulatory agencies to implement environmental laws and policies; and in the courts to enforce the law, stop the worst abuses, and set important precedents. The organization works collaboratively with more than 100 national, state, and local groups to enhance their efficacy and achieve common conservation goals. It currently has a staff of more than 130 individuals, with 80 attorneys, including some of the nation’s leading experts in their respective fields. Additional information is available at www.southernenvironment.org .
SELC believes that a broad range of ideas, life experiences, and backgrounds enriches our workplace, drives innovative thinking, and attracts highly talented people who seek a work environment that values the unique contributions of individual team members. We are eager to welcome new team members who share this belief. We still have much progress to make, but our goal is to create and maintain a staff that, at every level, reflect the rich racial and cultural diversity of the communities where we work and the clients that we serve. SELC is an Equal Opportunity Employer and committed to fostering a transparently inclusive workplace environment. We are looking for people to join us in this effort. Persons of all backgrounds—including people of color, women, people with disabilities, veterans, and LGBTQ candidates—are strongly encouraged to apply.
As the Marketing Manager of SELC, you will be an integral part of the communications team working to engage and educate audiences about SELC and a full range of environmental issues of particular importance to the South—climate change, clean air and water, our public lands, coastal protections, and environmental justice.
If you’re up for the challenge of figuring how to reach target audiences about the important work of SELC, we want you to be part of our team. You will oversee the implementation of all our marketing efforts, from brand awareness campaigns and new strategic partnerships to digital outreach. You will think about how the organization should introduce itself to new audiences and strengthen our connections with our existing supporters, through marketing collateral, at events, and efforts such as our Above and Beyond campaign . You will strategize how to reach decision makers, potential advocates, and new supporters. You will work with our creative team to help them act as a brand guardian, ensuring we have messaging and brand consistency across assets. Your days will involve working with our creative team on new advertising concepts, writing website copy about how to support our climate work, and developing marketing campaigns and reaching out to media to promote our Reed Environmental Writing Award or the launch of the latest season of our Broken Ground podcast .
We are reimagining and reinvesting in our marketing efforts and we want your new thinking and creativity to help lead the way. We have recently restructured our marketing team so this is a new position, and you will be working closely with our communications team to develop project workplans and bring your marketing ideas to fruition.
This is a full-time position reporting to the Director of Communications. This position can be based in our Charlottesville headquarters office or Atlanta office.
Primary Responsibilities:
Helps to draft annual marketing plan with input from stakeholders
Responsible for implementing marketing plan and tracking progress
Manages marketing budget
Acts as Project Manager for marketing projects (materials production, visibility and acquisition campaigns)
Develops advertising strategy and maintains advertising calendar/contracts
Maintains organizational info on the website and online portfolio
Stays abreast of new marketing trends and opportunities
Handles media outreach for general promotional opportunities (attorney profiles, Reed Award, Earth Day, end of year giving, Giving Tuesday)
Qualifications:
A Bachelor’s degree , or equivalent combination of education and experience.
5-7 years of marketing experience , with demonstrated success running marketing campaigns for a nonprofit organization or consumer brand.
Creative and strategic thinker. You love thinking through strategies of how to reach people and move them to action, and you’re creative in considering new approaches to make change.
Knowledge of supporter, advocate, and donor pipeline. Ensure all pipeline marketing campaigns are setup to successfully measure and evaluate core marketing KPIs.
Strong writer . You will play an integral role in crafting messages that engage target audiences and ensure that materials – from web, to social, to email, to ads – adhere to the overarching narrative. As an important voice of the South’s leading environmental organization, you’ll need to be able to package complex legal issues for a range of platforms, moving with ease between long-form web copy, catchy ad headlines, and engaging emails that move people to get more involved.
Familiarity with digital platforms and solid advertising chops . You will have experience with digital, print, and broadcast advertising campaigns. In addition to demonstrated digital experience with Facebook, Twitter, Instagram and YouTube, you are able to navigate Facebook ads manager and associated digital advertising tracking implementations. You have sent and managed campaigns through email platforms such as MailChimp and have familiarity with website content management systems and digital management tools like Tweetdeck, Hootsuite, etc. You also are eager to dive into the analytics to monitor engagement so you can figure out how to expand our reach even more.
Strong commitment to diversity, equity, and inclusion. You have a genuine interest in and commitment to helping SELC create and foster a more diverse, inclusive, and equitable workplace. You think about how to infuse commitments to equity into marketing strategies and into organizational and campaign planning from the ground up. You engage in ongoing personal learning and are eager to contribute to our organizational efforts to be a more diverse, equitable, and inclusive workplace.
Highly organized . You are self-driven and have excellent time management skills. You can move from reviewing creative concepts, to ensuring all ad components are designed and delivered on time, to tracking the budget. You feel confident shifting priorities in a fast-paced environment, including managing several marketing efforts at once.
Collegial, collaborative team player. You enjoy learning together with your teammates and helping others to succeed in their work as well. You bring a collaborative attitude to engaging with other team members and external stakeholders alike.
To Apply: Applications should include a resume and a cover letter directed to the Director of Communications, Erin Malec. The initial deadline for receipt of complete applications is August 10, 2020. However, applications are being accepted on a rolling basis until the position is filled.
Please submit your resume and cover letter in one email to: marcomjobs@selcva.org . Please include “Marketing Manager” in the subject line.
Compensation: SELC offers salaries competitive with other leading environmental non-profits nationally, and provides an excellent benefits package. The starting salary range for this position is $55,000-$70,000, commensurate with experience. For more details about our benefits package, please visit our Careers page .
About SELC: With nine offices across the region (Charlottesville, VA; Chapel Hill, NC; Atlanta, GA; Charleston, SC; Washington, DC; Birmingham, AL; Nashville, TN; Asheville, NC; and Richmond, VA), SELC is widely recognized as the Southeast’s foremost environmental organization and regional leader. SELC works on a full range of environmental issues to protect the South’s natural resources and the health and well-being of its people. Although its regional focus is the Southeast, much of its work is national in scope and impact.
SELC works in Congress and state legislatures to inform environmental laws; in regulatory agencies to implement environmental laws and policies; and in the courts to enforce the law, stop the worst abuses, and set important precedents. The organization works collaboratively with more than 100 national, state, and local groups to enhance their efficacy and achieve common conservation goals. It currently has a staff of more than 130 individuals, with 80 attorneys, including some of the nation’s leading experts in their respective fields. Additional information is available at www.southernenvironment.org .
SELC believes that a broad range of ideas, life experiences, and backgrounds enriches our workplace, drives innovative thinking, and attracts highly talented people who seek a work environment that values the unique contributions of individual team members. We are eager to welcome new team members who share this belief. We still have much progress to make, but our goal is to create and maintain a staff that, at every level, reflect the rich racial and cultural diversity of the communities where we work and the clients that we serve. SELC is an Equal Opportunity Employer and committed to fostering a transparently inclusive workplace environment. We are looking for people to join us in this effort. Persons of all backgrounds—including people of color, women, people with disabilities, veterans, and LGBTQ candidates—are strongly encouraged to apply.