Digital Strategist

  • Human Rights Campaign
  • Washington D.C., DC, USA
  • Oct 02, 2019
Full time Design

Job Description

We strongly encourage people of color, transgender and non-binary people to apply. HRC is an equal opportunity employer and welcomes everyone, including non-LGBTQ people, to join our team.


Position Summary:


The Digital Strategist reports directly to the Associate Director of Digital and Social and helps to support HRC’s social and content strategy.


Position Responsibilities:


  • Create and manage social media content, including writing original tweets, Facebook and Instagram posts and blog posts.
  • Employ independent judgment and discretion to coordinate digital strategy with internal and external stakeholders including HRC members, advocates, social influencers and progressive partners.
  • Assist in rapid response social strategy. Identify digital opportunities to leverage breaking news and the 24-hour news cycle.
  • Draft and execute social media content and strategy, particularly around rapid response and political events.
  • Participate in the daily maintenance of HRC’s online properties including content updates, internal requests and microsites.
  • Capture live photos and video at events to follow through with social posts, such as Instagram stories and Twitter threads.
  • Work closely with marketing and communications teams on specific initiatives.
  • Maintain the integrity and quality of HRC’s online properties through ongoing review and maintenance, quality assurance testing, updating out-of-date content and purging/archiving expired content.
  • Help maintain and enforce editorial style guidelines.
  • Peer edit teammates’ writing including, but not limited to social media language and website content with meticulous attention to detail.
  • Recommend and initiate the use of new technologies and improvements to our work.
  • Other duties as assigned.


Position Qualifications:


  • Bachelor’s Degree or equivalent work experience required with at least two to four years’ of experience working on digital marketing campaigns.
  • Experience with political campaigns preferred.
  • Strong skills with Microsoft Office applications (Word and Outlook), Google Apps (Gmail, Google Docs and Drive), and social media;
  • Strong familiarity with social media platforms such as Twitter, Facebook, Buffer, Hootsuite, Sprout Social, Tweetdeck, Snapchat, Instagram, Twitter media studio and social media analytics software such as Google Analytics, Simply Measured, Rival IQ and TrackMaven.
  • Flexibility with work schedule; this position requires frequent evening and weekend work to respond to breaking news;
  • Personal interest in and commitment to LGBTQ rights.
  • Experience with digital and social content strategy.
  • Well-rounded, creative type with a talent for communicating online.
  • Must be a proactive self-starter.
  • Strong sense of urgency;
  • Flexibility and willingness to take on routine tasks as needed.
  • Willingness to act as a team player with a positive attitude, as well as the ability to manage multiple projects, meet tight deadlines, and focus on details and follow-up.
  • Ability to execute innovative online growth experiments and a knack for data, numbers, and measurement.
  • General experience with content management systems and HTML.
  • Excellent written and verbal communication skills.
  • Must be comfortable working in a high-volume environment and have the ability to closely follow the messaging of the organization on a wide variety of issues;


All positions at the Human Rights Campaign may require travel on a regular basis or periodically.  Where the need arises for business travel, appropriate compensation as outlined by the Fair Labor Standards Act will apply.


No phone calls or emails, please. Due to the volume of applications we receive, we are unable to respond to queries about application status.


Digital Content Development


Please apply via the website with your resume and cover letter.