Digital Strategy Manager

  • Human Rights Campaign
  • Washington, DC
  • Aug 03, 2020
Full time Media Marketing Manager

Job Description

We strongly encourage people of color, transgender and non-binary people to apply. HRC is an equal opportunity employer and welcomes everyone, including non-LGBTQ people, to join our team.

 

Position Summary:

The Digital Strategy Manager reports directly to the Director of Digital & Content Strategy and is responsible for ongoing communication via the Human Rights Campaign’s digital properties. This role also acts as a lead in marketing the organization’s initiatives, oversees staff to execute messaging on digital platforms and is responsible for accuracy and creativity of messaging and execution. In this role, the Digital Strategy Manager, helps to manage campaigns, programs and assets for the Human Rights Campaign’s online properties, from daily maintenance to rapid response digital media campaigns.


Position Responsibilities:

• Develop and manage digital and social campaigns for the organization.
• Leads HRC’s digital strategy through the blog and other social outlets such as Facebook, Twitter, Instagram, Snapchat and others while ensuring accuracy of message and proper protocols.
• Produce creative content for organization’s website, blog and social networking sites.
• Lead in the execution of rapid response campaigns.
• Support internal and external partners through development and implementation of social media strategies for projects, organizational positioning, training and capacity building.
• Collaborate with other departments to manage digital components of campaigns.
• Represent the organization with external partners and speaking engagements.
• Builds relationship with social media influencers and maintains celebrity outreach for social media purposes.
• Manage employees including, when applicable, interviewing, hiring, conducting performance reviews, coaching, motivating, and disciplining employees.
• Ensure brand integrity on campaigns and digital platforms and help maintain and enforce editorial style guidelines.
• Manage HRC’s analytics software.
• Monitor all new and changing digital trends in order to recommend and initiate the use of new technologies and improvements to our work.
• Other duties as assigned.


Position Qualifications:

• Bachelor’s degree and/or equivalent experience with five to eight years’ experience managing content and digital marketing for advocacy campaigns required.
• Familiarity with social media platforms and other digital tools and a passion for using these tools to drive action and engagement.
• Strong editorial skills.
• Must be a pro-active self-starter.
• Well-rounded, creative type with a talent for communicating online and excellent writing skills.
• Willingness to take on routine tasks as needed, team player, and a positive attitude are necessary; ability to manage multiple projects and meet tight deadlines.
• Flexibility with work schedule; this position requires regular evening and weekend work.
• Experience working with diverse groups of stakeholders, being calm under pressure, and managing a diversity of opinions on each project.
• Personal interest in and commitment to LGBTQ rights.


All positions at the Human Rights Campaign may require travel on a regular basis or periodically. Where the need arises for business travel, appropriate compensation as outlined by the Fair Labor Standards Act will apply.

 

No phone calls or emails, please. Due to the volume of applications we receive, we are unable to respond to queries about application status.

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Please apply via the website with your resume and cover letter.