Position Summary/Primary Purpose of Position:
The Associate Dean for Marketing and Communications leads the strategy and execution for branding, lead generation and student recruitment, and strategic marketing and communications for UNC Kenan-Flagler Business School. This position is responsible for increasing awareness of the UNC Kenan-Flagler brand and communicating its value to a diverse set of targeted audiences, including prospective students, alumni and other business leaders (including corporate clients and employers), donors, media and other external audiences to support the Business School’s mission and strategic goals. This position is responsible for developing marketing and communication strategies in collaboration with the various programs and units in the Business School.
The successful candidate will work with school leadership to set marketing and communication strategies and priorities. They will be responsible for building relationships with internal stakeholders in order to facilitate the work of the marketing and communication group.
The successful candidate will effectively develop and execute strategies in three key areas:
1. brand strategy and management
2. lead generation and recruitment
3. strategic marketing and communication
They will also measure and evaluate the performance of each of these three areas and report outcomes to internal and external stakeholders.
Required Qualifications, Competencies, and Experience:
Candidates should have seven to ten years of experience in the following areas:
* Branding, marketing and strategic communication
* Setting and executing brand strategy
* Managing data-driven marketing campaigns related to lead generation, customer acquisition and cross-selling programs
* People management, budget management and project management preferably in a complex, matrix organization
* Gathering and analyzing data to identify trends and make balanced, objective recommendations to achieve strategic objectives
* Media including but not limited to video, print and social media.
* Website design and understanding of modern, user-focused website design principles, including visual design, UX/UI and SEO
Preferred Qualifications, Competencies, and Experience:
* Experience managing a budget in fiscally conservative, limited resource situation
* Experience with a brand refresh and/or new brand launch
* Familiarity and openness to new technologies and new marketing tools
Minimum Education and Experience Requirements:
Relevant post-Baccalaureate degree required (or foreign degree equivalent) with three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field; for candidates demonstrating comparable professional backgrounds, will accept a relevant Bachelor’s degree (or foreign degree equivalent) and five years or greater of relevant experience in substitution.
https://unc.peopleadmin.com/postings/251090
The power of education to improve lives is an enduring story. Our story began in 1919 when UNC’s leaders envisioned a role for business education at a liberal arts university. That vision ultimately became UNC Kenan-Flagler Business School.
Business has changed dramatically in the last century, as have we. But what first made us unique still remains — a tradition of innovation. From our earliest roots, UNC-Kenan Flagler has perpetually looked forward to develop the knowledge needed for the next generation of business.
We have changed the lives of thousands of people, directly and indirectly, since our founding in 1919, and seek to deepen and broaden our impact on people’s lives and the wider society. Join us on our journey to define what’s next. The best is yet to come.
We’re on a journey of change to ensure diversity, equity and inclusion in all we do. We’re having the tough conversations, doing the hard work. We share an urgency to make lasting changes at UNC Kenan-Flagler. Real change – nothing less.
Our mission is to build and inspire business leaders who make the world a better place. We are developing our students’ knowledge, understanding and skills so they graduate ready to be team members and leaders who understand the value of diversity, equity and inclusion (DEI).
Just as importantly, we recognize our responsibility to be an organization that models the behaviors we call for in others. DEI is a strategic priority for UNC Kenan-Flagler – it is critical to our success as individuals and as a business school. We want to represent the communities in which we live, work and serve, and we are working to build a diverse, inclusive community where we:
We are committed to being part of the change we all need to build a just world.